Tag Archives: Downtown Phoenix

Urban Affairs staches up Downtown Phoenix Journal blog

Downtown Phoenix Journal announced yesterday its acquisition by Urban Affair, the new marketing campaign for Phoenix.

DPJ, the biggest blog for aggregating info in Phoenix, has been a great source of news for the downtown area since 2006. Its bloggers mix postings about events and issues to produce a solid, hyper-local blog. However, downtown keeps changing; it recently rocketed out of the dull drums and into a world-class urban center. So, DPJ should change too, I suppose. I’m just worried the new renters will corporartize what was a great, independent voice.

A shiny new site is born...I'm a bit jealous.

A shiny new site is born...I'm a bit jealous.

Urban Affair, a recently started campaign, is looking to promote Phoenix in much the same way cities like Las Vegas promote themsleves—by establishing a well known brand and appeal.  In our case, Urban Affair wants to market Phoenix as the “urban heart of Arizona.” (Correction: The “urban heart” campaign is actually the work of Downtown Phoenix Partnership.  Thanks for those who commented and corrected me.)

DPJ’s new look certainly ratchets up the visual appeal — ah, the wonders of professional graphic designers.

Now, this move is probably a good thing in most respects.  Urban Affair shows great promise.  Their moves seem to show they understand why people like downtown—the urban appeal, the independent shops, the unique atmosphere.  Hopefully DPJ and their fan base will help guide them too.